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Aug. 22nd, 2007 08:57 pm (UTC)
I preferred Garrison Keiler's (could be spelling that one wrong)take on it in one of his "Guy Noir" sketches set in seattle.

(voice of barista in quotes, paraphrased from my spotty memory. Guy had gone into a coffee shop while off in seattle on a plot-related excuse.)
"Welcome to $Pretentious_Coffee_Shop"
Gimme a large coffee.
"Oh, here we call that a 'Venti'."
... I don't care what you call it, just gimme a large coffee.
"no, no, i wanna hear you say it! Say... "VENTI"!"
So, you have small... medium... and...
(That continues for a while until Guy snaps, demanding two mediums)
Aug. 22nd, 2007 09:50 pm (UTC)

Fortunately the corporate propaganda doesn't always get through. In the small midwestern town in which I live there is a somewhat out of place Fivebucks Starbucks, but the folks behind the counter generally have some sense and simply do the right thing when one orders using sane, standard naming convention of small, medium, and large. At worst they might bring out the different sized cups and try to explain their silly names for them. The customer simply repeats the sane size and they give up. Whether that customer returns is another matter. In farm country, folks know what bullshit is and where it belongs.

Aug. 22nd, 2007 11:49 pm (UTC)
The names used to make sense, they've just been stupid-sized.

They actually have a "short" which is small. It's not as small as a real Italian café cup size, but it's still small. It's pretty much disappeared from the menus, but they still stock the cups and have it on the registers.

They have a "tall" which is bigger than a "short" but it's the smallest size you'll see on the menu.

They have a "grande" which, in terms of "short" and "tall" really is a large. Only it's a medium, because the "short" isn't anywere you can see it.

The "venti?" It's a 20 oz cup, and it's Italian for twenty.

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