The problem with these surveys is that they never ask the questions I want to answer. They always have things like:
"How satisfied were you with (some item you never get)?
1- satisfied, 2- very satisfied, 3- very very satisfied, 4- orgasmic, 5- left body in rapture"
"How clean was the store?
1- clean, 2- very clean, 3- shiny, 4- surgical quality, 5- the surface of the moon isn't this sterile"
But the questions I want to answer are things like:
"How annoyed are you that we keep getting rid of your favorite item?
1- annoyed, 2- very annoyed, 3- kick in the shins annoyed, 4- kick in the groin annoyed, 5- bell tower time"
"How irritatingly loud was the music blasting?
1- irritating, 2- very irritating, 3- my ears are bleeding, 4- so are my eyes, 5- my bones all liquefied and I'm dead now"
So after a while, I stopped filling them out. But it seems like the more I don't fill them out, the harder they try to get me to. You've never seen "degraded" until you've seen a waiter who makes $0.34/hour begging for a positive review and also possibly a penny for the baby, sir! The manager of one place shot me with a taser and shoved the phone into my still-twitching hand; I gave them four ratings of "satisfied" to show my displeasure, I can tell you!
But in the end I wonder what the point of it all is; every company I've ever seen that does these marketing studies adopts a policy of "add more of the top 5% most popular stuff and get rid of the rest," which invariably leads to ice cream stores that only carry chocolate and vanilla (for instance) because no matter how much I may love mint chocolate chip, a product that only appeals to 40% of the populace doesn't justify its own expense, so the logic goes — but then after a while everybody stops buying ice cream because they're so damn sick of chocolate and vanilla. It's a cycle I've seen repeated again and again, but for whatever reason our culture can't seem to stop the carousel and get off.
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