We are all more likely to become friends with someone who has a lot of friends than we are to befriend someone with few friends. It’s not that we avoid those with few friends; rather it’s more probable that we will be among a popular person’s friends simply because he or she has a larger number of them.
This simple realization is relevant not only to real-life friends but also to social media. In Twitter, for example, it gives rise to what might be called the follower paradox: most people have fewer followers than their followers do. Before you resolve to become more scintillating, remember that most people are in similar, sparsely populated boats.