I picked up the CRPG "Darkened Skye"
in a bargain bin at Micro Center today ... the box describes it as being your basic tongue-in-cheeky sorta quasi anime fantasy game. Sorta like "Legend of Zelda" meets "Slayers" (the hero is a perky midriff-revealing mage babe). I figured hey, it was cheap, and might be kinda fun, what the heck.
What I didn't pick up on ... was that the game is based on the Skittles "taste the rainbow" commercials.
Among other reasons, they didn't mention it on the box!
The story begins in a world where wearing bright colors is punishable as rebellion against the "dark overlord," and magic is illegal. The perky midriff-revealing heroine becomes thrust into adventure when she finds -- gasp! -- an orange Skittles, and suddenly the dark overlord's forces are out to get her.
'cause, y'know, Skittles come from rainbows and are the source of all magic.
You may remember the first of the Skittles "taste the rainbow" commercials ... it had this druidey-looking wizard climbing a mountain that was surrounded by stormy seas, dumping a ton of Skittles into a fountain, and a rainbow comes shooting out? The second level of this game, is you're crawling around on the islands of that stormy sea, trying to get to the one where the old guy is, so he can give you stuff to go on in your quest.
Yes, ladies and gentlemen of the jury, the computer game "Darkened Skye" is one giant Product Placement.
I wouldn't actually mind if the game had been marketed as such; I've always enjoyed the commercials, even if I don't care for the candy. But it wasn't! The only place on the outside of the box that even mentions
Skittles is a tiny copyright notice blurb in "don't read this text, it's legalese" font. Check out the website, if you don't believe me ... the word "Skittles" isn't anywhere to be found, even though the game uses footage from the commercials in its cutscenes!
Silly. :) Very silly indeed.