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“So I have this shaving cream…” said Greg.

“Promising start to a conversation,” replied Brigid.

“Hush, let me finish my sentence,” said Greg. “So I have this shaving cream, marketed specifically and in bold letters ‘For Men!’ which, for some inexplicable reason, is this day-glo neon blue color.”

“What, like gel toothpaste blue?” said Brigid.

“Yeah, pretty much like that,” replied Greg. “And I can’t help but wonder, what are the thought processes that led to this? I mean, did they have a focus group, where a bunch of guys came together and said, ‘Yeah, I really like this shaving cream, but I wish it was more comic-book-radiation-leak colored!’ or what?”

Brigid smirked. “Well obviously, day-glo neon blue is a very masculine color. Shaving cream for women is all pastel pink. All of it. No exceptions.”

“And it’s not like the color is even indicated on the packaging!” said Greg, warming to the topic. “So how can it be a marketing element? You don’t discover that it’s the color of something you’d never want on your face until after you’ve bought and opened it. Therefore, it has to be intended to get guys to buy that same shaving cream again. ‘I remember that shaving cream, it was neon blue! I’m getting that one!’”

“Maybe they’re depending on the fact that guys are, overall, a bunch of idiots.”

“Or the marketing team are all a bunch of idiots themselves.”

“They’re probably guys, aren’t they?” said Brigid.

“You’ve got me there,” said Greg.

-The Gneech

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Originally published at gneech.com. You can comment here or there.

Comments

( 8 comments — Leave a comment )
kylet
May. 22nd, 2013 06:12 pm (UTC)
Well, now they need to slap "FOR MEN" on all toothpaste of that color too!
I actually read an interesting article that the blue/pink gender division is a relatively new concoction.

It's actually a bit jarring when Greg is so accurate XD
the_gneech
May. 22nd, 2013 06:20 pm (UTC)
Yeah, pink was once a "masculine" color because it was a shade of red.

And Greg is very perceptive when it comes to the absolutely inconsequential! It's just important things that give him trouble.

-TG
exatron
May. 22nd, 2013 08:03 pm (UTC)
Believe it or not, in the early 20th century, blue was for girls and pink was for boys. The idea was that red is associated with men because it's the color of blood and war, which made pink the color for boys because it's a lighter, younger version of red.
kylet
May. 22nd, 2013 11:52 pm (UTC)
Yeah, that's what it said in the article :-p And that blue was a better contrast for girls because they're more associated with being fair/blonde.
pengolodh_sc
May. 22nd, 2013 06:52 pm (UTC)
Perhaps Greg should switch to using a shaving brush and shaving soap (or shaving cream).
rowyn
May. 23rd, 2013 05:13 pm (UTC)
Now I want radioactive comic book blue shaving cream.

... that would definitely be the description to market it to me.
the_gneech
May. 23rd, 2013 05:14 pm (UTC)
sarek_ca
May. 23rd, 2013 07:13 pm (UTC)
This reminded...
...me of a rant I've been meaning to post about what I found on the back of my deodorant. Funny how things work....
( 8 comments — Leave a comment )

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