“So I have this shaving cream…” said Greg.
“Promising start to a conversation,” replied Brigid.
“Hush, let me finish my sentence,” said Greg. “So I have this shaving cream, marketed specifically and in bold letters ‘For Men!’ which, for some inexplicable reason, is this day-glo neon blue color.”
“What, like gel toothpaste blue?” said Brigid.
“Yeah, pretty much like that,” replied Greg. “And I can’t help but wonder, what are the thought processes that led to this? I mean, did they have a focus group, where a bunch of guys came together and said, ‘Yeah, I really like this shaving cream, but I wish it was more comic-book-radiation-leak colored!’ or what?”
Brigid smirked. “Well obviously, day-glo neon blue is a very masculine color. Shaving cream for women is all pastel pink. All of it. No exceptions.”
“And it’s not like the color is even indicated on the packaging!” said Greg, warming to the topic. “So how can it be a marketing element? You don’t discover that it’s the color of something you’d never want on your face until after you’ve bought and opened it. Therefore, it has to be intended to get guys to buy that same shaving cream again. ‘I remember that shaving cream, it was neon blue! I’m getting that one!’”
“Maybe they’re depending on the fact that guys are, overall, a bunch of idiots.”
“Or the marketing team are all a bunch of idiots themselves.”
“They’re probably guys, aren’t they?” said Brigid.
“You’ve got me there,” said Greg.