John "The Gneech" Robey (the_gneech) wrote,
John "The Gneech" Robey
the_gneech

  • Mood:

Schmaltz

"Quaker Instant Oatmeal" has not materially changed since I was a kid ... which isn't a bad thing. After all, why mess with success, right? But there is one superficial change that saddens me. When I was a kid, the wax-paper packets had these cute lil' cartoon kids in winter weather gear and simplistic winter landscapes, with round heads and big smiles, and captions that read things like, "Warms you up inside when it's cold outside," or "The perfect way to start your day." These days, the packets have things like "Heart-Healthy Diet Tips" and such on them; boring and bleak. I mean yeah, it was schmaltzy ... but it was still just kinda nice.

So, I miss it.

-The Gneech
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